10th Anniversary Alabama Music Awards | Sunday July 28, 2024

Bessemer Civic Center 1130 9th Avenue SW Bessemer, Al. 35022

2019 AMAs Lifetime Achievement Awards Winner – Shelley Stewart

2019 amas lifetime achievement awards winner shelley stewart

2019 AMAs Lifetime Achievement Awards Winner – Shelley Stewart

Founder and President, Mattie C. Stewart Foundation; Founder, o2ideas

Shelley Stewart of Birmingham, Alabama overcame impoverished beginnings and family tragedies as a child to eventually become one of Birmingham’s best-known radio personalities and one of America’s most prominent African American businessmen and philanthropists.

His broadcasting career began in 1949 as a local radio personality. The famous moniker, Shelley the Playboy touched the world. He was a key communicator during Birmingham’s human rights struggles of the 1960s for young people involved in street protests there. He then owned a radio station and continued his prolific 55-year journey in broadcasting. He is recognized by the Smithsonian Institution for his radio career and he was the first African American inducted into the Alabama Broadcasters Association Hall of Fame.

Stewart’s “parallel career” in advertising also began in the 1960s. In 1967 he co-founded o2ideas, a marketing, advertising and public relations firm based in Birmingham. o2ideas serves clients with global brands. He has received countless national and regional honors. He received the Faithful Servant Award in 1992 from the Southern Christian Leadership Conference alongside other honorees including Maya Angelou, Harry Belafonte, Rosa Parks and Alex Haley. He was recognized as a Living Legend by Warner Brothers, Reprise Records and the Urban Network alongside other honorees including Chaka Khan and Quincy Jones. He has been nominated into the National Advertising Hall of Fame.

He has worked with hundreds of artists, locally, nationally and international. To name a few because we could be here all night naming them all, James Brown, Otis Redding, Sam Cooke, Muddy Waters, Elmore James, B.B. King, Solomon Burke, Millie Jackson, Willie Frank Hightower, The O’Jays, Isaac Hayes, Eddie Kendricks, Paul Williams, Lou Rawls, Johnny Taylor, Wilson Pickett, Roscoe Robinson, Clarence Jr. Lewis, Gladys Knight, Joe Tex, Z.Z. Hill, The Four Tops, Candi Staton – the list goes on and on.

He is also President and Founder of the Mattie C. Stewart Foundation, a national non-profit organization dedicated to reducing the dropout rate. He established the MCSF in honor of his late mother, Mattie C. Stewart. To date, the Foundation’s tools are estimated to have reached 19 million children, educators, community leaders and parents across 49 U.S. states.

Shelley’s lifetime odyssey is chronicled in Mattie C’s Boy: The Shelley Stewart Story, a book by NewSouth Publishing.