Founded in 2012 by Jermaine Garrett, widely known as “Zeus,” the Alabama Music Awards (AMAs) was created to unite and uplift Alabama artists by providing a platform for networking, recognition, and career advancement.

The vision for the Alabama Music Awards began when Garrett imagined a full-scale production dedicated to spotlighting Alabama’s creative community. His concept gained early momentum with strong support from Mykel Myers, founder of The Hot Block Magazine, whose encouragement helped transform the idea into reality.

Recognition of celebrity honorees such as Theresa Strachan, Lee Parker, DJ Hollywood, Steve Pennington, Rene Atkins, and Ron White helped spread the word and build excitement for Alabama’s first music and entertainment awards show.

The first annual Alabama Music Awards, held in 2015, laid the foundation for what has grown into a highly anticipated yearly event. The show initially aired on BME Entertainment from 2015 to 2017. In 2017, it was picked up by Alabama’s ACN Channel 80, and later broadcast on Charter Cable’s WOTM in 2019. Smash Bros Radio also played a key role in expanding local awareness by conducting interviews and streaming AMAs-related content.

Production quality and visual presence were further elevated through contributions from Zlenz Media, Roger Stevens Photography, and The Visual Goat.

Over the years, the Alabama Music Awards has received outstanding support from celebrated artists across multiple genres and generations. Distinguished guests have included the Miller Singers, David Cea of The Temptations, Robin Charles—acclaimed writer and daughter of Ray Charles—and members of the iconic Muscle Shoals Horns. These appearances reflect the Awards’ reputation as a unifying platform that honors musical excellence across eras.

In its 11 years of production, the AMAs has evolved into a full weekend of celebrations. Festivities now include a Back-to-School Drive, the AMAs Industry Educational Conference, a fashion show, and a gospel explosion—all leading up to the main awards ceremony. This continued expansion demonstrates the organization’s dedication to highlighting Alabama’s diverse creative talent while fostering collaboration, exposure, and professional growth.

The fashion show has been elevated by renowned designers such as Michelle “Meme” Braboy of Michelle’s House of Design, Jamie Ross, and Latonya Duncan of Latonya Duncan Design. Their creative vision continues to enhance the event’s style, presence, and cultural impact.

Garrett has also curated an impressive lineup of industry leaders for the Industry Education Conference, providing artists invaluable insight into the business side of entertainment. The conference offers opportunities to network with executives, gain mentorship, and pursue management deals, publishing agreements, distribution partnerships, and potential record contracts.

Featured industry professionals have included Ron Stewart of Atlantic Records, William “Chill” Rinehart of Maveric Global Distribution, Gyvis Santos of DigiWaxx Media, E.T. Brown Sr. of SESAC, DJ Johnny O of The Nerve DJs, producer Fantom of the Beat (Haas G), and Eric “Enew” Newman of Capitol Records, among others.

Each year, the Alabama Music Awards honors a diverse range of musicians, entertainers, and journalists from both local and national levels, celebrating excellence across multiple genres. Today, the AMAs stands as a leading platform for showcasing Alabama’s vibrant and ever-evolving music and entertainment community.

The awards have also showcased an exciting roster of live performers whose talents reflect the region’s diversity and energy. Over the years, the stage has welcomed artists such as the Skylar Wallace Band, Sisters With Voices, T-Bird, John Stone, Kut Klose, Carl and the Road Dogs, The Velcro Pygmies, Toia Jones of The Voice, Webb Dalton, comedian Heather Hatton, Shelbie Z of American Idol and The Voice, Sweet Tea Trio, Lady K of American Idol, and comedic narrator Bennie Mac. Their performances have captivated audiences and contributed to the unforgettable atmosphere for which the AMAs is known.

In addition to honoring emerging and established artists, the Alabama Music Awards proudly recognizes individuals who have shaped the state’s musical and cultural legacy through its prestigious Lifetime Achievement Awards. Past honorees include blues legend Henry “Gip” Gipson, Dr. Ken Randolph of the country band Alabama, radio personality Dr. Shelley Stewart, Jeff Cook of Alabama, Leonard Brown of The Controllers, television pioneer Country Boy Eddy, vocalist Rascoe Robinson, radio host Dollar Bill Lawson, country artist Allen Sanders, and community leader and singer Auguster Maul Sr.

The Alabama Music Awards has earned coverage from numerous media outlets, including The Western Star newspaper, West Jeff Magazine, Fox 6 News, 42 CBS, V94.9 Radio, and many others. With features in major U.S. cities and worldwide streaming, the AMAs has expanded its reach far beyond Alabama’s borders. Over the past decade, appearances by industry leaders and notable figures have further solidified its reputation as a premier entertainment event.