Although Janiro’s the Co-founder/Director of Sponsorship’s and manages most of the PR & Social Media needs for the Southern Entertainment Awards.  He’s never too busy to return a phone call, an email or listen to a concern, suggestion and/or complaint.  It doesn’t matter the position you have or title you hold.  To him, everything is about seeing the potential in others; about turning a possibility into a genuine opportunity. 

Just one glance at his credentials and you will know that Janiro is a part of the entertainment industry.  But while others look at the field as a chance to put the spotlight on them, he has a different perspective. “I try to be known as a person who is approachable and who others are able to get in touch with,” says Janiro.  “It will always be that way. People know that they can come to me straight up about anything.  See, I’m not an artist, producer, A&R or manager, so what those individuals feel like they can’t say, I can.  Most importantly, when I speak on various issues, I try to help provide a resolution as well.” 

As they say, if you’re not a part of the solution, you are a part of the problem.  When it comes to solving “the problem” of there being limited platforms for urban independent and upcoming artists, Janiro has used his connections and expertise to provide as many as possible.  Since relocating to Nashville, TN from Flint, MI almost 20 years ago, he has worked diligently to provide avenues for independent artists, especially independent artists in the South, to be heard.  In 2006, he co-produced A New Generation Salutes Ray Charles at the Country Music Hall of Fame.

“Many people enjoy music and appreciate it,” says Janiro, “but there’s a difference between loving it and then being able dig deep and be involved in it 24/7.  I love what I do because I was able to create something that others appreciate and at the same time satisfy my desire to create a change from the norm in this music business


17th Annual Southern Ent Awards

IG: @sea_awards